Project Assignment
This shoe box packaging assignment required students to create a shoe packaging dieline and render it. The shoe itself was an assignment in an adjacent class where we created a pattern for felt shoes.
Brand Identity and Packaging Design
Introduction to Graphic Communications II
Spring 2025
Introduction to Graphic Communications II
Spring 2025
Softwares
Adobe Illustrator, Adobe InDesign
Interior Art
Exterior Art
The Process
I conceptualized and iterated on the shoe design weeks before beginning the packaging. Building out my understanding of the shoe meant that creating a brand for it came more naturally. However, branding gave me a chance to make the shoes mean more.
I was born in Waycross, Ga, so the Okefenokee swamp holds a special place in my heart. While designing the shoe I was lead by different books and flyers and photos from my families "archives." When I started branding the shoes, I was able to create a mission and fledged out identity for it. Save the Swamp.
Alli Not Croc uses public domain archived media about the Okefenokee swamp to advocate for the environment. While it's vector art and bright colors attract the younger target demographic, the logos built on news media acts to promote education and advocacy from the audience.
Did You Make Shoes?
Yes! If you'd like to see the process of making the Alli Not Croc boots, including market research, concept development, creating prototypes, and the final product, you can view the documentation here.